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What kind of permission do I need?

Our definition of SPAM

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email. Spam is a serious problem, and we take it seriously. Our clients are not allowed to use Shoutpoint to send Spam.

Our definition of Permission

Before importing addresses into Shoutpoint we require you to acknowledge that your contacts have been obtained in a legitimate way as described below:

OK to use NOT OK to use
  • Opted-in from my site. Each subscriber opted in from my own web site where I explained when and what I'd be contacting them about.
  • Purchased a product from me. This person is a customer that purchased from me within the last 2 years.
  • Handed me their business card at a trade show or other event knowing I'd contact them. If you told the card owner you would be in contact, you have permission. If you did not suggest either with a sign or verbally that you would be contacting them, you do not have permission.
  • They completed an offline form and indicated they wanted to be emailed. If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
  • I obtained the email addresses from someone else. Whether you bought a list, were provided one or bought a bankrupt competitor's customer list, those people never gave you permission to email them and they will consider your email spam. No matter the claims of the source of this list, you cannot email them with Shoutpoint.
  • I collected the addresses from the Internet. Just because people publish their email address on a website doesn't mean they want to hear from you.
  • I haven't emailed the recipient's address for more than 2 years. Even if you got their permission, after two years they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.

Still got a question? Please ask us. We'd love to help.


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